Polaroid 20 "Swinger" Due to our information, this white beauty was introduced in 1965 as a first attempt to present a polaroid camera convenient for the mass market. The original price was set below 20 USD and a big marketing compaign made the swinger the new star of instant photography. The name of this camera came from the cool way you could carry this light and compakt camera, wrapped around your hand with the attached black wristband. As a result the first comercial just showed a very good looking young girl, dressed with nothing but a bikini and the very good looking swinger swinger, walking down the beach, with the swinger swinging from her hand. When not just swinging and looking good, this camera exposed small black and white pictures on a special format polaroid rollfilm.